How effective is video marketing?

Video marketing is an extremely effective way of engaging with prospective customers before they even meet you. With the event of Covid-19 many companies are looking at alternative ways to ‘show’ potential guests around their hotels and restaurants, car showrooms or office space.

72% of customers said they would rather learn about a product or service by way of video. In fact, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video!

Viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading just text so, creating a video that highlights your business, service or general message will have a much greater impact on your target audience, in particular those who may be more receptive to animated information than they would reading a printed brochure for example.

  • Rank Better in Google
    Google assumes that if people are spending a lot of time on your website, it must have great content. A great way to capture—and hold—visitors’ attention is to provide a short, compelling video.
  • Showcase Your Brand’s Personality
    Our emotions take over and tend to motivate our decision-making and the actions we take, so the use of both sound and moving images appeals to all our senses.
  • Stand Out From The Competition
    Video marketing is still relatively new but it is predicted to rise exponentially in the near future—you still have the opportunity to stand out from the competition by making use of this powerful marketing tool.  
  • Provide Video Testimonials
    Social Proof... A great way to convey credibility is via testimonials of real people who have purchased your product or service and are genuinely happy with it. 
  • Include Mobile Users
    Reading long articles on a smartphone can be hard work and with 40% of people preferring to get their information visually rather than plain text anyway, it makes sense to give consumers what they want.
  • Demonstrate Your Product
    Sometimes your product requires a slightly more detailed explanation, and a demo video can be much more ideal than a written description.
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