- Rank Better in Google
Google assumes that if people are spending a lot of time on your website, it must have great content. A great way to capture—and hold—visitors’ attention is to provide a short, compelling video.
- Showcase Your Brand’s Personality
Our emotions take over and tend to motivate our decision-making and the actions we take, so the use of both sound and moving images appeals to all our senses.
- Stand Out From The Competition
Video marketing is still relatively new but it is predicted to rise exponentially in the near future—you still have the opportunity to stand out from the competition by making use of this powerful marketing tool.
- Provide Video Testimonials
Social Proof... A great way to convey credibility is via testimonials of real people who have purchased your product or service and are genuinely happy with it.
- Include Mobile Users
Reading long articles on a smartphone can be hard work and with 40% of people preferring to get their information visually rather than plain text anyway, it makes sense to give consumers what they want.
- Demonstrate Your Product
Sometimes your product requires a slightly more detailed explanation, and a demo video can be much more ideal than a written description.