Which One Should You Use ?

Use QR codes for mass marketing, posters, flyers, packaging, and digital ads to drive traffic to a website or promotion.
Use NFC for in-person networking, smart business cards, high-end packaging, and seamless customer experiences.
Best strategy? Combine both! Use QR codes for printed materials and NFC for interactive, high-end engagement.

QR Codes – Ideal for Engagement & Accessibility

Best for:
Wide audience reach, easy scanning, and cost-effective marketing.

How they work: Customers scan a QR code with their smartphone camera to access a website, menu, business profile, payment link, or promotion.

Benefits:
✔ Easy to print & distribute – Add them to business cards, packaging, receipts, posters, and brochures.
✔ No extra cost for customers – Works on almost any smartphone with a camera.
✔ Drives website traffic & conversions – Perfect for promotions, event sign-ups, and instant sales links.
✔ Trackable analytics – Measure scans, locations, and engagement in real time.
✔ Great for one-time use or mass marketing – Ideal for flyers, billboards, and printed materials.

Limitations:
❌ Requires customers to open their camera and scan.
❌ Can get damaged if printed on physical materials.

NFC Tags – Seamless & Premium Customer Experience

Best for: Quick, contactless engagement and premium branding.

How they work: Customers tap their phone on an NFC tag (like a sticker or card) to trigger an action such as opening a website, launching an app, or processing a payment.

Benefits:
✔ Faster & more seamless than QR codes – Just tap instead of scanning.
✔ Enhances in-person sales – Perfect for business cards, restaurant menus, and interactive store displays.
✔ More durable – Doesn’t wear out like printed QR codes.
✔ Creates a high-end brand perception – Used in premium marketing, product packaging, and smart business cards.
✔ Reusable & programmable – NFC tags can be updated and repurposed for different campaigns.


Limitations:
❌ Not all phones support NFC 
❌ Works best for in-person interactions.